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If you've NEVER registered a DOI in your Lattes, check our tutorial!This is the first experimentation using the 9 UX heuristics (Renzi 2016) as a guide for a cross-channel system ecology heuristic evaluation. The paper presents the preparations, proceedings and results regarding the UX evaluation of the Airbnb system ecology, permeating three digital devices – smartphone, desktop computer and tablet – in order to simulate a cross-channel user experience journey in four micro moments.
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