Production of visibility in the digital environment: brief theoretical considerations

The article discusses the phenomenon of the production of visibility in the digital environment and how it

has transformed interpersonal relationships due to the new forms of self-presentation made possible

through social networks. From an interdisciplinary theoretical approach, focused on authors such as

Bourdieu, Foucault, Eco and Becker, the text investigates how algorithmic logic, symbolic capital

and disciplinary devices influence the construction of a performative digital identity.

By situating digital communication as a field tensioned by non-explicit rules, the article

reveals how the subjects begin to construct themselves as permanent messages in a

communicational ecosystem marked by the platformization of life.