My Delusions are Experiences with Real Things: Belchior and Semiotic Unpredictability in the City as Semiosphere.

From a perspective based on Iuri Lotman's Semiotics of Culture and the concept of "memory of the future", the article investigates how Belchior's work, through songs composed in the 1970s, acquires new meanings in contemporary contexts, materializing in supports such as murals, posters, posters, memes, products and ideological discourses. The research brings communicational evidence of processes of adaptation, resignification and intertextuality, both spontaneous and market-based, which re-inscribe the work in the urban space and place Belchior's work in a continuum. By demonstrating the signic unpredictability and the continuous circulation of these cultural texts, the article shows that Belchior remains alive as an aesthetic, identity and ideological reference, acting simultaneously as a mirror and as an agent of transformation of the city.