PRIORITIZATION METHOD OF ENTERPRISE’S CUSTOMER BASED FOR ADOPTION OF PRIMARY CARE MODELS IN HEALTH INSURANCE IN BRAZIL

Introduction: To begin the process of implementation of the Primary Health Care model (PHC) in the Supplementary Health in Brazil there are two paths, the inclusion of new customers, or the conversion of an existing license, according to the attributes of PHC. This process of conversion represents a major challenge. Our aim, therefore, is to develop a methodology for prioritization of existing business portfolios to PHC health teams. Methodology: from the PHC attributes as guides, we proposed a study methodology of corporate client portfolios for selection and linking these to health teams. In this study portfolios, we proposed the following criteria: elimination: companies based in different city PHC unit, Companies without a family health plan contract, and / or companies whose directors do not accept the change model; classification: percentage of employees living in the same city PHC unit, co-participation of value of consultation, distribution of the age pyramid, and turnover of employees. Conclusion: as the implementation of a new healthcare model directed by PHC attributes in the health insurance is being carried out gradually, is of fundamental importance the adequacy of the profile of these portfolios to the model of success, since the choice to criteria based only on trade issues can prevent the attributes are observed, with a greater chance of failure, regardless of the performance of the managers or health teams after the binding process.