HEALTH COMMUNICATION THROUGH THE AUDIOVISUAL SUS SERIES

Introduction and Objective: In 2015 an audiovisual project was developed about the Brazilian Unified Health System (Sistema Único de Saúde, SUS). The project called “SUS Series” ("Série SUS", in Portuguese) emerged in the context to empower the Brazilian Population in their right to Health utilizing the tools of audiovisual communication. The aim of this abstract is to show the results and outcomes of the project. Method: For this abstract it will be used the analysis of the data produced by Facebook and YouTube social media of the Series. The data was collected in september of 2015. Results and Conclusions: Until September of 2015 the three episodes produced are: Have you ever heard someone talking very highly of SUS?, Why is SUS like this? and The principles of SUS. Between June 2015, when it launched the first episode, and September of that year, when performed at last count, the project totaled 60,288 views of the videos on YouTube and Facebook social networks. In addition, the videos had 2005 shares and 200 comments. The Facebook page, until September 2015, had 2462 likes, and 621 users registered on the YouTube channel. The project has grown rapidly with over 2,000 shares on Facebook, with an audience ranging from 13 years to over 65 years. Some commentaries referred that the videos were being used in the local health councils to discuss the organization and functioning of SUS. These results show the importance of the Serie SUS for health education and communication.