CAMPAIGN RSCONTRAAEDES: THE IMPACT OF MEDIA COMMUNICATION

1. Introduction: Due to the Brazilian National Emergency Public Health represented by the growing number of cases of Dengue, Chikungunya and Zika virus in Brazil, transmitted by the mosquito Aedes aegypti, the TelessaúdeRS/UFRGS was invited to be part of the campaign "RSContraAedes". In December 2015 four means of free services to the population and health professionals were launched: telephone channel, website, mobile app and WhatsApp, through which people can obtain information about signs and symptoms of diseases related to the mosquito and/or make a record of complaints of possible mosquito breeding spots. To publicize the campaign to the population we used a variety of media. This study aims to present and analyze the media used in RSContraAedes campaign and its impact on the number of connections the service. 2. Methods: Quantitative and descriptive study with a focus on media used in RSContraAedes campaign from December 2015 to February 2016 and its impact on the number of calls to telephone channel. 3. Result: We made 4,823 calls in two months, and the five days we had more connections represent 38% (1,851) of the total, distributed in decreasing order: 528 calls on February 12, 498 calls on February 15, 443 calls on February 11, 382 calls on February 16, 330 calls on February 17. It was observed that the constant dissemination in different types of media resulted in an increase in calls, with a peak of calls the day before and week after the February 13, 2016, the "D-Day" in which there was national mobilization to fight the mosquito