BLUE NOVEMBER: MEN ARE NOT JUST PROSTATE

Introduction: The "Movember" started in 2012 by the Institute Side by Side for Life, from the beginning, focused on providing information for the man to change lifestyle habits and break some paradigms. However, the concern about prostate cancer and its screening obtained the main focus of the campaign. Despite the Prostate Cancer is the second most common among men in Brazil. Objective: To evaluate and reflect on the current importance and focus the "Blue November" has in our country. Method: We believe that this campaign should pay attention to integral human health, conducting an awareness and acceptance of men, practicing the guiding principles of primary care through education lectures and health promotion and through leaflets containing information about the November Blue and Men‘s Health. Results: INCA in 2013, like other countries, has maintained its position of not recommending screening programs for prostate cancer. Also the Brazilian Society of Family and Community Medicine believes that men, in fact, need to give and receive more attention to your health, but agree that the latest scientific evidence make it clear that this should not be done by measurement of PSA or performing digital rectal examination in people who have no symptoms. Conclusion: It is for us, health professionals, we take the information to the public and we are always willing and focus on ways to bring to primary care medicine centered on the person with coordination of health care.