ACADEMIA CARIOCA PROGRAM: COMMUNICATION STRATEGY BETWEEN INDIVIDUALS AND PROFESSIONALS FAMILY HEALTH (SMSRJ-BRAZIL)

Introduction: Existing health promotion groups in many Primary Health Care Units are presented as a proposal for strengthening self-care for the educational practice. However, its potential depends on the qualification of its professional and support management of their services. The Academia Carioca Program implemented in 2009 by the Municipal Health Secretariat of Rio de Janeiro as Health Promotion strategy by offering regular physical activity guided by physical education professional integrated at health team, supports the Health Unit in the processes communication with the population. Objective: To describe the experience of Clinical Family Dante Romanó (AP 33) to form a elderly living group with the support of the Academia Carioca Program. Method: This is a community study that evaluated through systematic observation strategy adopted by consensus (music and song) with members of the biweekly group of 90 participants. Results and Conclusion: As capture and accession strategy was created to "Dante's Seresta" adding play activities, conversation circles and the practice of singing, that support dialogue and sharing of experiences between individuals and professionals of the Family Health. From the group, 25% were registered and had never attended the clinic; and unexpectedly, the "Seresta" has established itself as a therapeutic practice of Mental Health. Finally, the perception of the team, the strategy contributed to the strengthening of care lines of the Family Clinic and expanded its carrying capacity and access, thus enhancing the capillarization practices family medicine and community.