Betania Campello | SBPO 2025 | Galoá Proceedings

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Betania Campello

Also published on: SBPO 2023, SBPO 2024

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Adaptation of the probabilistic Kraljic matrix for customer classification and retention in a SaaS company
CAMILLO, Letícia Nunes ¹
PELISSARI, Renata ²
CAMPELLO, Betania ³
¹ Universidade Estadual de Campinas - UNICAMP
² Universidade Presbiteriana Mackenzie
³ unicamp
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326040

2. ADM – Multicriteria Decision Making/Aiding

Complete Articles (CA)
PROPOSAL OF A HEURISTIC BASED ON THE KULLBACK-LEIBLER DIVERGENCE FOR THE IDENTIFICATION OF PROBABILISTIC TIES IN A MULTICRITERIA SYSTEM
PELISSARI, Renata ¹
CAMPELLO, Betania ²
PELEGRINA, Guilherme Dean ¹
DUARTE, Leonardo Tomazeli
¹ Universidade Presbiteriana Mackenzie
² Universidade Estadual de Campinas (UNICAMP)
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326019

2. ADM – Multicriteria Decision Making/Aiding

Complete Articles (CA)

Co-authors (4)

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