MANAGERIAL PERCEPTIONS ON THE USE OF ARTIFICIAL INTELLIGENCE IN THE DECISION-MAKING PROCESS: EXPLORATORY EVIDENCE

This study aims to identify the latent dimensions that structure managers' perceptions about the use of artificial intelligence (AI) in the organizational decision-making process. Based on the UTAUT2 and IS Success Model and the theories of bounded rationality and social cognition, a survey was conducted with 231 managers. The data were analyzed by means of exploratory factor analysis, allowing the empirical grouping of the variables to be examined. The results suggest the existence of dimensions associated with the perception of usefulness and use of AI, as well as the cognitive support to the decision-making process. It is also observed that cognitive aspects are relatively independent in relation to the use of technology. Based on these results, a conceptual model is proposed that integrates technological and cognitive factors in the analysis of the use of AI in decision-making.