Working group syllabus


Practices, meaning attribution and media representations

Coordination: Prof. Marcia Perencin Tondato, Ph.D.

Syllabus: The Communication, Consumption and Identities WG discusses issues related to the processes of signification and re-signification inherent to the complex context of contemporaneity and to the possibilities of opening for different and divergent readings in discourses mediated by daily life and culture, including reflections on the theoretical-practical construction of the interrelationships among communication, identities and consumption (and not consumerism). With such concerns, the GT brings together research on: a) processes of production, circulation and appropriation of goods arising from media communication practices and interfaces with material and symbolic consumption; b) social, class and gender relations mobilized in complex society from communication processes and consumption practices; c) attributions of meaning and constitution of identities in communication environments characteristic of a media-dominated society; d) the fictional representations of serials, understood as spaces of interlocution of knowledge, practices and cultures.



Aesthetic, generational, racial and gender issues

Coordination: Prof. Rose de Melo Rocha, Ph.D.

Syllabus: Considering the centrality of communication processes and consumption practices in the contemporary scene, understanding politics in a broad sense, in its non-institutional and everyday expressions; the WG investigates new political flows associated with: (a) activisms and aesthetic-political manifestations linked to generational, racial and gender issues; (b) transit actions (urban/digital; media/massive; ethical/aesthetic) pertaining to the midiatization of the social, the spectacularization and iconicization of capital; c) cosmopolitanisms, diasporas, glocalities and post-peripheral processes articulated to consumption (material and symbolic); and d) bottom-up dynamics and counter-hegemonic practices in media and consumer societies, with their narratives, politicities and expressivities.



Coordination: Prof. Gisela G. S. Castro, Ph.D.

Syllabus: This GT intends to bring together reflections and foster discussions about the role of communication and consumption logics in promoting modulations in the ways of being and being together. We are interested in analyzing communication and consumption practices in their articulation with: (a) perceptual, cognitive and/or affective transformations in environments supersaturated with commercial messages; (b) the dynamics of entertainment, media and marketing strategies in fostering certain ways of being and living; (c) the commodification of everyday life, the consumption of experience and the experience of consumption; (d) affectivity, sociability and subjectivity in digital social networks; (e) stereotypes, prejudices and alternative social models in the media scene; and (f) the images of aging and its discourses; among other relevant issues.



Coordination: Prof. Mônica Rebecca Ferrari Nunes, Ph.D.

Syllabus: The connections between communication, consumption and memory allow us to consider consumption as a cultural code that generates information in such a way that the consumption of material, media, symbolic and affective forms resignify temporalities, spatialities and memory itself. As invention and reconstruction, memory, in varied perspectives, is externalized and materialized beyond the individual and collective histories of its subjects, through the biography of objects, merchandise and brands. This WG welcomes research and academic reflections dedicated to thinking about the intersections: a) consumption, memory and cultures (popular/traditional/massive/media/digital); b) consumption, memory and temporalities; c) consumption, memory and spatialities; d) consumption, memory and politics; e) consumption and memory in youth theatricalities; e) consumption, memory and entertainment; f) consumption, memory and art; g) consumption, memory and performances; h) consumption, memory, heritage and archives; i) consumption, memory and forgetting; j) consumption, memory and cognitive processes.



Coordination: Prof. Tânia Hoff, Ph.D.  

Syllabus: Considering the contemporary scenario of deep mediatization and multiple crises, this WG aims to investigate discursive and biopolitical practices of consumption related to diversity, in order to problematize: a) aspects of biopolitics and biosocialities in the neoliberal context; b) aestheticization of the body and entrepreneurship of the self; c) discourses on health, well-being and beauty; d) regimes of control: datafication, algorithms and surveillance; e) hate speech, disinformation and cyberbulling; f) media strategies of appropriation of diversity and inclusion; g) advertising, brand activisms and resistances; h) decolonial practices in consumer cultures. 


Coordination: Prof. João Anzanello Carrascoza, Ph.D.

Syllabus: This WG aims to discuss advertising communication and its production of meaning focused on consumption practices, from its visceral relationship with the matrices of literary narrative. Thus, it welcomes research and debates around the following themes: a) studies focused on the production logic of advertising discourse; b) elements of advertising poetics; c) advertising and the processes of language contamination; d) interfaces between literary theory and advertising; e) consumption practices in the literary universe; f) aesthetics and rhetoric of consumption; e) advertising forms and literary aesthetics; f) advertising historiography; and g) production and consumption of advertising narrative.



Coordination: Prof. Denise Cogo, Ph.D., and Prof. Gabriela Ramos de Almeida, Ph.D.

Syllabus: The WG aims to host research on the interfaces between communication, consumption and citizenship that are guided by reflection on practices and policies in media contexts. While it is possible to verify the maintenance of bodies, subjects and knowledge that have historically occupied places of power and visibility in media contexts, the changes in the logics of production, circulation and consumption of media in the last two decades, especially with the digital social networks, have also allowed the emergence of several subjects, in general, treated as others. From their positions of class, race and ethnicity, nationality, gender and sexual orientation, these subjects dispute narratives, imaginaries and rights through active participation in spaces of visibility and communicational exchanges. It seeks to bring together studies and reflections on individual and collective experiences and practices that involve processes of appropriation and use of communication and/or media articulated to demands and mobilizations for citizenship in its multiple dimensions: economic, social, aesthetic, political, legal, universal and communicative. In a scenario of technological and digital convergence, we seek to emphasize the experimentations, practices, and cultural and communicational agenciements that are produced by subjects in local, national and transnational spaces from dynamics that constitute and are constitutive of the networks.


Coordination: Prof. Egle Müller Spinelli, Ph.D.

Syllabus: This WG aims to address theoretical and practical issues for understanding the field of media and digital production and consumption. It intends to promote reflections and discussions about communicational, sociocultural and political processes of consumption related to the development of literacy competencies for citizenship related to information, education and entertainment practices. Research that dialogues with: a) literacies for media and digital production and consumption; b) formation of digital competences for the 21st century; c) multiple forms of literacies in digital environments; d) conscious and sustainable consumption practices; e) communication and consumption phenomena in formal and informal education; f) communication and consumption in the context of informational disorder, political polarization and digital violence.