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If you've NEVER registered a DOI in your Lattes, check our tutorial!That management is the basis of any relationship, whether personal or professional, has been clear since the beginning of time, with it, it is possible to plan, organize, direct and control. However, over time the world has become more personal, and with that, new, more personal practices have emerged, such as strategic management, which aims to evaluate each company individually, from which changes and decision-making can be made. That affect the future of the company. Based on this assumption, the present work aimed to evaluate the administration of medium-sized trade in Teresina-PI. From there, it was seen what was possible to improve through strategies. In this way, it became possible for trade administrators to have another point of view for decision-marking.
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