PERCEPÇÃO DO CONSUMIDOR SOBRE O BEM-ESTAR DE FRANGOS DE CORTE

The high performance of the cutting birds has been achieved at high cost to the welfare of these animals which has raised concerns and debates on the part of the consumer market on the way in which these animals are raised. Thus, the aim of this questionnaire was to evaluate the consumer's perception regarding the welfare of broilers. It was verified that products of poultry origin are present in the diet of the majority of those who volunteered to answer the questionnaire and that they are worried about the way the animals are raised, with the predominant idea being that the broilers go through suffering during the production process and that poultry products from animals reared and slaughtered under welfare standards are of better quality. Such results should be viewed by the poultry industry as an opportunity to disseminate good welfare practices involved in the production process and to add value to marketed products.