THE APPEAL AS TERRITORIALIZATION FUNDAMENTAL IN PRIMARY HEALTH CARE

Introduction and objective: the territorial corresponds to a apoderação tool space, contemplating the problems in a given area. By observing demographic, socio-environmental, economic and epidemiological population characteristics, it is possible to draw a profile of the required demands. The importance of this process to make it relevant that calls for primary health care at the individual and collective One senses. The objective is to describe the experiences during territorial and expose how this process helps to make effective the practice of the Health Strategy work. Method: it is an experience report conducted based on the activities developed in the comprehensive care module health I, offered the first series of medical school at the University Potiguar. There were visits to the Basic Health Unit Marcondes Bezerra, in the municipality of Parnamirim-RN, the territory and many households with the aim of recognizing the area and link training to the community. Results and conclusions: It is understood that the territorial process cooperates with the understanding of the community‘s health situation, proposing forms of intervention concerning the problems identified. In addition, family knowledge by the health team provides a singular attention, acting according to their needs. The reception by the families in some situations highlighted the importance of personalized customer service. It is noteworthy also that the diagnosis of the community, by recognizing barriers and accessibility within that catchment area, allowed a different look to the collective context in primary care.