PRIMARY HEALTH CARE AND FACEBOOK® CONTRIBUTION AS AN INFORMATION TOOL IN HEALTH

Introduction and Objectives: Due to the ease of dissemination of information, the Internet has become one of the communication channels most used by health professionals to transmit information to the general public. This document aims to present and describe some types of actions in the field of Internet TelessaúdeRS/UFRGS - research project of the Graduate Program in Epidemiology at the University - campaigns to disseminate health promotion. Methods: Quantitative and descriptive research; It focuses on the dissemination of press releases and information on issues of primary health care to the population through social networks. Identify and characterize the content posted by TelessaúdeRS / social networks UFRGS in 2015. Result: During the period, the project published in Facebook 938 content primary care. Among them, the three most common and the most popular ones are: 107,811 shared an infographic with bacterial meningitis and positive evaluations; graphic piece of information to pregnant women and microcephaly About Zika 441 and shared 94 positive evaluations; and a graphic piece made for the disclosure of correspondence course of mental health and share 39130 positive evaluations. The results show that Facebook can be an alternative channel for the dissemination and exchange of health problems.