ACADEMIA CARIOCA PROGRAM: FACEBOOK AS VISIBILITY TOOLS AND PRACTICAL EXPERIENCE EXCHANGE IN HEALTHY FAMILY (SMSRJ-BRAZIL)

Introduction: The massification of internet has spawned the development of tools for bringing people together through democratic virtual spaces. For this purpose, social networks are consolidated as place for exchange of experiences, knowledge and practices. In this context, the Academia Carioca Program, strategy implemented in 2009 by the Municipal Health Secretariat of Rio de Janeiro by offering regular physical activity oriented by physical education professional, integrated actions and services of Family Health, acts in the dissemination of information about physical activity and promotion of the actions undertaken in the health service. Objective: To present Academia Carioca Program participation in virtual social network through their fanpage on Facebook, created in September/2014, which seeks to increase the institutional capacity of capilarizar benefits to health care. Method: Analysis of all posts held, until January/2016 used to give visibility to the various activities organized by the team of physical education professionals Academia Carioca Program with its participants and supported by other health professionals. Results and Conclusion: We made 449 posts activities, 17 videos posted, one with more than 3.000 views and 24 banners of disclosure of health campaigns to motivate population participation. To date, the profile reached 5.889 likes. These figures show that this interactional dynamics adopted by Academia Carioca Program extend its integration with participant population and redefine boundaries in the relationship of trust between the Health Unit and your community. Thus constituting a significant subject of building device and dissemination of knowledge produced for a society with ways to healthier life.