ACADEMIA CARIOCA PROGRAM: FROM "GRILLED FISH" TO "CARD GAME" MAN‘S HEALTH PROMOTION IN THE HEALTH FAMILY / AP32 (SMSRJ-BRAZIL)

Introduction: Comparative studies show that men are more vulnerable to diseases, especially chronic non-communicable. Still, it is observed in health services, a lower male participation. The the Academia Carioca Program implemented in 2009 by the Municipal Health Secretariat of Rio de Janeiro as Health Promotion strategy by offering regular physical activity guided by physical education professional integrated at Family Health corroborating the National Policy for Attention to Men‘s Health has developed strategies that address the uniqueness this genre. Objective: To present action that aims to expand the bond of male population with the health unit for family medicine practices and communities from a time with various activities associated with the male taste (invite friends, games - "card games"; wheel talk, music, healthy food - "grilled fish"). Method: This is a systematic observation and participant on the planned action and its effects. Results and Conclusion: After one year the number of participating men‘s Academia Carioca Program increased by 41%, and consequently the growth of this population in health services Unit showing more sensitivity to preventive and health promotion. In the perception of the Family Clinic activity entitled "grilled fish" is used as the host strategy and membership of the male population to the health unit, consolidating itself as a space for dialogue and health practice. Through its results, especially with regard to access, it shows that it is necessary to plan actions related to male reality in order to arouse interest in health care. Palavras chave: Men‘s Health; Family Health; Health Promotion