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Introduction: This paper presents a novel approach to Reflexive Thematic Analysis (RTA) coding practices. Referred to as ‘the coding family’, these methodological practices provide theoretical tools that underscore RTA’s iterative and dynamic nature. This evolved approach reconciles Braun and Clarke’s playful cry to “be reflexive, be be reflexive!” as it continues to be a cause of concern for novice researchers and experienced academics. The paper aims to reduce coding ambiguity within the School of RTA by providing a foundational coding approach.
Goals and Methods: The paper offers a working sample from a study exploring the Knowledge-sharing (KS) intentions and behaviours of employees within a non-profit organisation. It illustrates that foundational coding practices inform analysts about creating reflexive codes. It is proposed that the analytical method of interpreting and understanding data begins with acknowledging the participant’s emotional connection towards a given interview question. As part of the coding family, emotions convey different meanings, leading to different interpretations; therefore, Emotion coding is a prerequisite for interpreting participant meaning. Additionally, Values and In-Vivo coding represent valid members of the coding family. Values coding relates to the participants’ worldviews, portraying the values participants hold towards various experiences. Values are fundamentally connected to emotions, and emotions are deeply connected to values. Conversely, In-Vivo or verbatim coding is considered acceptable, as it can convey meaning that aligns with that of the researcher.
Results: The coding family ensures that the analytical process remains aligned with RTA’s guidelines and offers additional transparency and integrity for interpretive reflexive coding.
Conclusion: This new approach to RTA coding practices offers a signpost of interpretation which can only enhance analysts’ outcomes and output.
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