Introduction: Tonic water, a carbonated soft drink made from sparkling water, sugar, quinine, and citric acid, has been present in our history for centuries, but has not always been well accepted by everyone due to its unique bitterness provided by quinine. (MERA; GEORGE, 2018) However, for a few years now, the drink is seen as increasingly relevant in the market, with 9% growth in consumption among soft drinks and 20% in volume growth between 2018 and 2019 (NIELSEN, 2019). Nowadays, consumers are more interested in different and innovative experiences during the consumption of food and beverages, which has led them to expand the use of various products, such as tonic water (MINTEL, 2019). Thus, this study is a social listening of tonic water in Brazil. Objectives: To deepen knowledge on tonic water and understand its meanings for Brazilian consumer’s, besides their cravings and drivers of consumption, and identify opportunities of improvement and innovation in this market. Methodology: Tract real-time social and mainstream media conversation about tonic water in Brazil, from June 2019 to June 2020, through a social media monitoring tool (Synthesio). Previously defining hashtags and words that best define the category and then building queries both in English & Portuguese and removing noisy words that could generate a false positive in reading. Demographic analysis of consumers and interpretation of the main topics related to the beverage were also done based on the share of social media users whose gender/age was able to be determined through social profile analysis and based on filters applied on the previous query. Results: A total of 4.400 mentions were found.Tonic water mentions have increased over the period and men from 18 to 35 years old correspond to most of its consumers, with 59% of mentions. Tonic water provides freshness, thirst, happiness and fun during the consumption. Gin, lemon, juice, and coffee are the main flavor associations, being used in the preparation of alcoholic drinks, mocktails, coffees and mixtures of juices and teas. Conclusion: Nowadays, the consumption of tonic water ranges from naturalness to indulgence, through the mixture of flavors, other drinks and spices, bringing more delightful moments to consumers. Moreover, we can already find new releases such as flavored, organic, and functional products. Therefore, there is a great opportunity for growth and innovation of flavors and combinations that may increase its relevance in the market.