The outbreak of the new coronavirus is having a profound impact on the global economy. The consumers had to adapt to a new life during the confinement, which led to the adoption of new habits, changes in their routine and behavior. This is why a regional strategy was created since the beginning of the confinement with the objective of understanding consumer behavior and thus anticipate trends.

From the analysis of the data, regional initiatives were derived such as immunity, and relaxation campaigns, reports of changes in consumer habits, etc.

The results showed that consumers develop a very dynamic and evolutive curve of changes among habits since the beginning of Covid-19. Some of the insights found are that the consumer has a higher: value for money, search for a better health and a culture of disease prevention. As well as the search for experiences and indulgence and the role that food took to connect with their family, pampering, express creativity, etc.