Uses of Artificial Intelligence (AI) in journalism: correspondences (or not) with editorial policy guidelines

Vol. 23, 2025 - 346219
Coordinated Session
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Abstract

The work analyzes, from the perspective explained in productions of different Brazilian journalistic outlets: Estadão, O Globo, AzMina, A Pública, Folha de S.Paulo and Núcleo Jornalismo, the perceived relationships between the determinations presented in their Editorial Policies (P.Es.) and effective uses related to content prepared with the participation of Artificial Intelligence (AI) technology. With an exploratory work, carried out in December 2025, journalistic materials were analyzed as to the indications or not of the presence of uses involving AI. It is noted that the indications presented in the P.Es. they do not find correspondence, most of the time, in published productions that make different uses of AI in their processes.

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Institutions
  • 1 Universidade Estadual de Ponta Grossa (UEPG), Programa de Pós-Graduação em Jornalismo
  • 2 Universidade Estadual de Ponta Grossa
Area of Evaluation
  • JorTec - Jornalismo e Inteligência Artificial: entre automação e ética
Keywords
Journalism
Artificial Intelligence (AI)
Editorial Policies (P.Es.)
Self-regulation
Ethics