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This paper investigates to what extent the technological innovations faced by contemporary journalism represent continuities and/or ruptures in the deontology of journalism. The proposal is based on a documentary and bibliographic methodological approach, based on the consultation and analysis of codes of ethics from several countries, in order to identify the pillars and non-negotiable values of journalism. The results indicate that the migration of content and, consequently, of investments to cyberspace has resulted in several challenges to the profession, such as the loss of protagonism in the mediation of information, new professional demands and restructuring (or destructuring) of newsrooms. Even independent journalism initiatives are permeated with ethical challenges caused by the precariousness of work.
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