Neoconservatism on digital platforms: a problematization of anti-feminist digital influencers

The article discusses neoconservatism on digital platforms from the problematization of the performance of anti-feminist digital influencers, understood as an expression of this phenomenon. To this end, the debates on  neoconservatism in Latin America (Biroli; Machado; Vaggione, 2020); the transformations of journalism in the face of digitalization (Machado, 2023); platformization (Kalsing, 2021) and digital influence (Karhawi, 2016). The article seeks to problematize how anti-feminist discourses disseminated by digital influencers are consistent with the neoconservative wave in Latin America and are incorporated by post-digital journalism. In order to illustrate this movement, the article brings three news stories about the anti-feminist digital influencer Biah Rodrigues, published by O Globo, Jornal de S.Paulo and O Estado de S.Paulo.