Green and Yellow Movement: journalistic coverage and the sanitization of Organized Cheering Crowds in Brazil

The restructuring of Brazilian football by neoliberal logic, with its process of construction of large arenas and parks, in addition to the increase in the prices of tickets and products sold, represents a "re-elitization" of the sport. Considering this, the article intends to analyze how the Brazilian press coverage of the Green and Yellow Movement (MVA) during the 2026 Men's World Cup operated discursively to consolidate the transition from organized fan to fan-customer, evidencing him as an exemplary fan, characterized by passivity and, mainly, by high consumption power. The methodology of Critical Analysis of the Narrative, proposed by Luiz Gonzaga Motta, conducts the research for the interpretation of three reports from outlets such as O Globo, Correio Braziliense and No Ataque. The results indicate that the narratives produced, mainly by the hegemonic vehicles, actively act in the elitization of sport.