GNI's prescriptions for journalist work: a discourse analysis of artificial intelligence trainings

This article investigates how the Google News Initiative (GNI) prescribes journalistic work in its training on artificial intelligence tools, in the context of platformization and datafication. Anchored in the binomial communication and work, ergology and discourse analysis, the study analyzes GNI courses on machine learning and the classes of the AI Toolkit for News course. The analysis shows that the materials constitute prescriptions that guide new skills, forms of organization of the activity and efficiency criteria, at the same time that they discursively humanize the machines, presenting them as capable of learning, thinking, editing and acting as partners of the journalist. While the worker is called upon to adapt to the tools and held critically responsible for their use, the economic interests and determinations of the platforms are clouded under the discourse of support for the profession.