Deepfakes on social media: journalistic verification and public transparency signals

The article aims to understand how the agencies Lupa and Aos Fatos disclose deepfake checks on Instagram and X and what public signs of journalistic transparency these publications show. The research elected, as methodological procedures, the bibliographic review and content analysis. The corpus of analysis was structured by four posts published by the agencies, two on each social media platform, between December 2025 and April 2026. The results show that the agencies Lupa and Aos Fatos adopt an integrated repertoire of technical, procedural and aesthetic actions in order to disseminate their factual analyses and demonstrate the fairness of journalistic processes as opposed to deepfakes.