Applied Research and Generative Artificial Intelligence: Proposition of the IAG Guide to Ethical Uses in Journalism

With the growing use of Generative Artificial Intelligence systems in journalism tasks, the limits and possibilities of use emerge as an important debate, at a time when technologies are positioned as task solvers. This reality raises a question in this work: how can journalists appropriate IAG in an ethical way? To contribute to the issue, the article brings the proposition of the "Guide for Ethical Uses of Generative Artificial Intelligence in Journalism", produced within the scope of the Master's dissertation in Journalism. The work brings concepts about ethical weaknesses and uses applied research to operationalize the methodology.