Through exploratory research in which a questionnaire conveyed through Google Docs was applied, it was possible to identify different profiles of those content producers active in social media, specifically Instagram. A total of 360 questionnaires were sent to pre-selected subjects, according to some criteria: regularity and quantity of posts, number of followers and use of the Portuguese language. We gathered 66 responses which led to the results we report here concerning the analysis of their socioeconomic characterization.
The results show that 90% of these professionals got a degree in one of the areas of Nature Sciences (Biological Sciences, Physics and Chemistry). Of this percentage, most have a Master's or Doctorate in the field or are attending a graduation course stricto sensu. The channels are in charge of one member or a group, aged between 20 and 35 years, and the proportion of women to men is similar (49% and 51%, respectively). The followers of these Instagram profiles are high school or undergraduate students searching for curiosities and for deepening their scientific knowledge. Mostly, these content creators are from public school, entrants in undergraduate courses who needed to work, often as teachers, throughout their formative journey. When starting the scientific influencer project, their main intention is to gain visibility, creating a network of contacts to facilitate their entry into the formal labour market.