INTEGRATION BETWEEN TECHNOLOGY AND PUBLIC HEALTH: Advances, Challenges and Perspectives in Brazil

The integration between technology and public health in Brazil is a challenge and opportunity to improve the Unified Health System (SUS). Despite the advances achieved since its creation, the SUS still faces difficulties related to the scarcity of resources, regional inequalities and the need for modernization. This descriptive and analytical study, with a qualitative approach, is based on a systematic review of literature and documentary research in scientific databases and official data from the Ministry of Health, WHO and IBGE. The objective is to analyze the benefits and challenges of incorporating technologies such as telemedicine, artificial intelligence, electronic medical records, and Health Technology Assessment (HTA), comparing the Brazilian scenario with international experiences. The results indicate that the digitalization of services and the performance of CONITEC have brought greater transparency and efficiency to the SUS, but reveal obstacles such as high costs, resistance from professionals and ethical dilemmas in the allocation of resources. It is concluded that the planned and regulated adoption of innovations, combined with consistent public policies and professional training, can reduce inequalities, increase efficiency and consolidate a more comprehensive and humanized care. The study highlights the importance of cost-effectiveness analysis and responsible management as bases to ensure sustainability and social justice.