EVOLUTION OF ORGANIZATIONAL BEHAVIOR: FROM RESTRICTIVE TREATMENT TO PERSONAL DEVELOPMENT AND ENTREPRENEURIAL EDUCATION

This work investigates how changes in management practices and working conditions influence the productivity and well-being of employees, based on the hypothesis that a more humanized management and adequate working conditions promote greater performance and satisfaction. The main objective is to analyze the impacts of these changes on the organizational environment and on the Quality of Life at Work (QWL). The relevance of the research is to show that organizational behavior, often neglected due to productive goals, can represent a strategic factor for the development of employees and institutional strengthening. The methodology adopted was qualitative, with data collection through direct observation of the work environment and documentary research with analysis of documents and reports results of an organizational climate survey previously carried out by the analyzed company, which includes analyses of four categories: leadership, communication, performance evaluation and motivation. The results showed reasonable satisfaction with leadership, motivation and performance evaluation. However, internal communication was identified as the main point of weakness, presenting deficiencies in the clarity of information and in the alignment between leadership and team. It is concluded that, by implementing improvements in communication, recognizing the employee individually (through bonuses and feedback) and promoting group dynamics, it is possible to significantly increase well-being and productivity, contributing to a healthier, more efficient and motivating organizational environment.