DIGITAL MARKETING FOR MICRO AND SMALL BUSINESSES: RELATIONSHIPS BETWEEN SDGs 8, 9 AND 12, RESILIENCE AND GROWTH IN TIMES OF CRISIS

The article examines how Brazilian micro and small businesses use digital marketing, particularly social media platforms like Instagram, WhatsApp, Facebook, and delivery services like iFood, to boost sales, attract customers, and strengthen their brand. The research, which is qualitative and descriptive, reveals that digital strategies enhance business performance, but still face challenges such as a lack of resources, technical knowledge, and resistance to change. The study also highlights the link between digital marketing and Sustainable Development Goals (SDG) 8, 9, and 12: Sustainable Economic Growth (SDG 8), Technological Innovation (SDG 9), and Responsible Consumption and Production (SDG 12). The conclusion is that continuous innovation and technological adaptation improve the resilience and competitiveness of small businesses, making digital marketing a strategic tool for survival and growth in times of crisis.