FINANCE, MARKETING AND TECHNOLOGIES: AUTOMATED INTEGRATIONS IN THE ADAPTATION OF SCENARIOS AND OBJECTIVES FOR THE SOCIAL INTEREST

This article highlights the importance of automated integration of finance, marketing, and technology areas for organizational adaptation in variable scenarios. It proposes a simplified path for individuals and organizations, starting with detailed business planning and financial analysis. It emphasizes cash management, investments, target audience identification, branding, content marketing, and technologies as essential components. The qualitative methodology was based on works by Falconi and Kotler, as well as statistical data. The study confirms that effective integration of these areas drives significant results. The article emphasizes continuous measurement of social impact, strategic collaborations, and transparency as crucial elements. This model not only strengthens organizations but also contributes to the economic and social development of communities.