Inclusive Spaces in Portuguese-Speaking Countries: Characterisation, Audiences and Communication Practices

Introduction: This study investigates the characterisation and communication practices of inclusive spaces and centres in Portuguese-Speaking Countries (PSC).  

Goals and Methods: The goal was to understand the areas in which each space operates, its structure, target audience, and communication strategies. A qualitative approach was adopted, with semi-structured interviews conducted with representatives from 16 inclusive spaces in Portugal, Brazil, and Angola. The interviews explored four key aspects: space characterization (goals and services), team composition, target audience, and communication strategies. Data was analyzed using NVivo content analysis software, identifying recurring patterns and variations.

Results: The results show that the main goals of these spaces are to support and empower People with Disabilities (PwD) through initiatives that promote social inclusion and capacity building. The services provided cover areas such as qualification, support for quality of life, assessment and provision of assistive technologies, and training for professionals and caregivers. Communication mainly targets PwD, their families, caregivers, and health/education professionals, using websites, social media, and testimonials. Key challenges identified included resource limitations and difficulties in adopting accessible communication practices. Analysis revealed that most participants consider campaigns more effective when based on real stories of PwD. The increasing use of digital platforms was identified as a strategy to reach a wider audience and ensuring awareness.

Conclusions: Inclusive spaces in PSC play a crucial role in promoting social inclusion, empowerment,t and support for PwD and their families. Despite using effective media, these spaces lack defined communication strategies, partly due to financial and structural challenges. Participants recommend more humanized and accessible campaigns, focused on real stories, and expanded use of digital platforms, pointing to promising directions for increasing social reach and awareness. The study offers valuable insights into the practices and needs of these spaces, proposing ways to strengthen their visibility and social impact.