Would it be the end of SEO Journalism? Reflections on the future of journalistic production in the face of the arrival of generative AIs

This article aims to present a reflection on the future of Journalism in the face of changes in search ecosystems with the arrival of new artificial intelligences (AIs), imposing a new dynamic in the traffic of the audience to the online journalistic media. At first, a theoretical discussion is presented about the SEO model that has shaped the Online Journalism industry in the last decade and how it was based on the logic of big techs, whether they are online social networks or search engines. In a second moment, a critical reflection is presented on how this model has been put in check with the arrival of new AIs that, curiously, are based on journalistic content to offer answers to users (without due remuneration to companies), but do not direct them directly to the sites, resulting in a drop in audience and, consequently, revenue.