The efficiency of using tattooed people in attracting consumers to English courses in Brazil

In Brazil, there has been a great demand for English courses. In two years, online searches for these courses grew 50% (Nidde, 2024). Also, there has been a growth in the tattoo market (Gasparin, 2022), due to a possible attempt to make explicit one´s identity and lifestyle (Gómez, 2021).

To evaluate whether tattooed people would increase the intention to purchase the service of an English course, descriptive research was carried. The results indicate that the use of tattooed people no longer attracts consumers to buy this service.

References

GASPARIN, M. Mais de 30% da população brasileira é tatuada e 75% tem mais de uma tatuagem. Band News, 2022.

GÓMEZ, C.M. Vivendo à flor da pele: a tatuagem como marca identitária. Vivência: Revista de Antropologia, v.1, n.58, 2021.

NIDDE DIGITAL. Brasil registra salto nas buscas online por cursos de idiomas; crescimento é de 50% em dois anos. 2024