Bolsonaro’s army: How opinion leaders fight against the news

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  • Presentation type: Paper
  • Track: Session 01 - "Political Discourses and Media Manipulation"
  • Keywords: content analysis; Information flow; Opinion leaders; Social Network Analysis; Two-step flow;
  • 1 UFRGS

Bolsonaro’s army: How opinion leaders fight against the news

Felipe Bonow Soares

UFRGS

Abstract

This study aims to analyze opinion leaders’ role in news circulation on Twitter. We analyze datasets from two political conversations. Our research questions are as follows: RQ1: Who are the most influential actors in these conversations? RQ2: What is the content of the opinion leaders’ messages about the news? The methods used in this research are Social Network Analysis and Content Analysis. The main results are: the anti-Bolsonaro group relied on media outlets to share the stories and opinion leaders to interpret and contextualize them; the pro-Bolsonaro group relied on opinion leaders to reframe the information by attacking mainstream outlets and minimizing the issues on the news.

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