USABILITY STUDY ON AN ARTIFICIAL INTELLIGENCE SYSTEM FOR CREATIVITY SUPPORT

Organizations wishing to maintain market share should enhance creativity skills, the basis to fulfill the changing customers’ needs. To innovate, design teams should develop several conceptions to reach satisfactory and cost-effective products. Creativity techniques are powerful allies in building alternative mind-pathways, through which the team may develop suitable ideas. Each technique has appropriate use situations, and the assertion of adequate techniques requires experience from a facilitator. As a rare asset, human expertise can be represented via the Artificial Intelligence approach known as Knowledge-Based System. This paper presents a computational prototype that emulates expert knowledge by identifying the design team’s scenario through questions, correlating adequate creativity techniques. The system usability should be adequate, aiming for an intuitive and fail-proof software interface. Therefore, we investigate interface and usability aspects through questionnaires with students and design specialists, aiming to develop a clearer and more intuitive system to aid product development