Proceedings of the 1st International Science and Society Congress

This research aimed to analyze the use of Tik Tok as a tool for human interaction, subjectivity and learning, with a case study and experience report of the “Research in Action” profile. Since its creation, until May 2023, the profile had more than 2,800 followers, 33,000 likes and 295 videos, most lasting between 1 and 3 minutes. Aspects such as the platform's interface, the contents of the videos, videos with the most views, user feedback, among others, were analyzed. From the realization of this study, it was realized that Tik Tok can be a valuable tool for human interaction, subjectivity and learning of various subjects. By focusing on the teaching of scientific research, it was possible to notice a good engagement and collaboration of the users, in a process of constant exchange, as well as the development of the researcher herself in the digital world.